Wear your soul.

Wear your story.

Mฤori statement soulwear for identity, whakapapa, pride and resistance.

Tฤne / Men's
Pฤ“pi / Baby
Wฤhine / Women
Tamariki / Kids

Featured Products

* GST included for NZ customers

 

Why vaughan road?

We created Vaughan Road as part of our journey back to our identity. Named after the street where we spent our early childhood in Rotorua before moving to Australia as children, it reminds us where our story began. Becoming mother's renewed our connection to our whakapapa and inspired us to create something that celebrates the strength, pride and resilience of being Mฤori. Every design is created with meaning, because we believe what we wear can tell our story long before we say a word.

 

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