About
Vaughan Road is where our story began.
It's the street in Rotorua where we spent our early childhood before our whฤnau moved to Australia. While we grew up across the ditch, our roots have always remained firmly planted in our Te Arawa whakapapa (Tลซhourangi, Ngฤti Whakaue and Tapuika).
For us, Vaughan Road is more than a clothing brand. It's part of our journey back to identity. After becoming mothers, reconnecting with our culture became even more important, inspiring us to create something that celebrates the pride, strength and resilience of being Mฤori.
Every design has meaning. Some celebrate who we are. Some challenge conversations. Some simply remind us where we come from. Wherever you are in your own journey—whether you've always been connected or you're finding your way back—we hope Vaughan Road reminds you to wear your soul, wear your story, and stand proudly in who you are.
Celebrating being Mฤori. Always.
